ENGLISH CREAM GOLDEN RETRIEVERS
In recent years there has been a sharp increase in internet marketing strategies aimed at specifically promoting cream-colored Golden Retrievers. These light dogs are sometimes being presented to the general public as being exceptionally rare or extremely valuable and are often called ‘English Cream Golden Retrievers’ or ‘Rare White European Golden Retrievers’ or ‘Exquisite Platinum Imported Golden Retrievers’. Such cream Golden Retrievers are frequently being touted as being healthier, of having better temperament, of having stronger longevity and the implicit suggestion is that they therefore are more valuable than the more golden-colored Golden Retrievers bred in North-America. Due to these common marketing ploys the average puppy buyer sometimes mistakes such light-colored Golden Retrievers for being a separate breed. Nothing could be further from the truth. There is only one Golden Retriever breed, governed by the breed standard endorsed by various recognized Kennel Clubs around the world.
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